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Reliance Consumer enters the snack market in partnership with General Mills

As part of its objective to penetrate the FMCG industry, Reliance Retail has teamed with General Mills, a major US-based multinational maker of branded processed consumer goods, to enter the rapidly expanding snacks category.

Reliance Consumer Products Limited (RCPL), its step-down FMCG division, stated on Friday that it has introduced Alan's Bugles to the Indian market, marking the company's entry into the western snack industry.

According to a joint statement, “Snackers in India may now enjoy Bugles, the popular worldwide corn chip snack brand owned by General Mills and accessible across key global markets like the UK, US, and the Middle East.

Under the Alan's Bugles brand, RCPL will provide premium snacking options beginning at a reasonable price point of Rs 10, with varieties including Original (Salted), Tomato, and Cheese.

Alan's Bugles will be introduced by RCPL in Kerala and progressively spread across India.

According to an RCPL representative, the introduction of Alan's snacks, beginning with Bugles, is yet another step towards growing our presence in the FMCG sector.

We want to make sure that the ambitious Indian customer has access to rich, premium goods to meet their snacking demands, which is why we launched Alan's. With a stronger emphasis on flavour profile and overall experience, we want to aggressively compete in the expanding western snack industry,” it stated.

Sheshadri Savalgi, director of finance for General Mills India, stated: “General Mills is delighted to have one of its most well-known products, Bugles, in India. The famous maize chips known as “Bugles” have a crunch that is light and airy. We look forward to seeing snack enthusiasts throughout India experience Bugles that is appreciated by customers internationally!”

The nation's top retailer Reliance's FMCG division, RCPL, is expanding its range.

It recently bought a number of firms, including the beverage brands Campa, Sosyo, and Raskik; Independence's line of daily necessities; Toffeeman's confections; Maliban's biscuits; and Glimmer and Dozo's line of home and personal care products.

Reliance has aspirations to be a significant participant in the FMCG (Fast Moving Consumer Goods) market, which is worth USD 110 billion.

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