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Historic Collaboration Between PRSI and AAFT to Launch ‘Nalanda’ Student Forum

Noida, India – June 21, 2024 – In a landmark initiative poised to reshape the landscape of public relations and communication education in India, the Public Relations Society of India (PRSI) and the Asian Academy of Film & Television (AAFT) signed a Memorandum of Understanding (MoU) to establish ‘Nalanda – Student’s Forum of PRSI’. This strategic collaboration aims to create a robust industry-academia interface, nurturing the next generation of PR and communication professionals.


The MoU was signed by Dr. Ajit Pathak, National President of PRSI, and Dr. Sandeep Marwah, Chancellor of AAFT, a cultural ambassador to over 75 countries. The signing ceremony was attended by distinguished dignitaries including Dr. Charulata Singh (Chairperson), Shri Ajay Chaturvedi (Vice Chairman), Dr. Harsha Bhargavi (Treasurer), and Executive Members Shri Umesh Mishra and Shri Pankaj Saksena, marking a significant milestone in the journey of PRSI’s mission to empower the youth.


Dr. Sandeep Marwah, during his address, emphasized the transformative potential of public relations in shaping societal narratives. He highlighted the pivotal role of PRSI in uniting professionals from various sectors – government, private, NGOs, PR consultancies, and academia – to create a cohesive and powerful organization.


“Public Relations is a cornerstone for building public opinion on crucial national and social issues. The establishment of Nalanda will not only enhance the skills of young PR professionals but also instill in them the values and ethics necessary for responsible communication,” said Dr. Marwah.


Established in 1958, PRSI is the premier national body for PR professionals in India, boasting 25 chapters across the country. It has been instrumental in promoting transparency in media, ethical political communication, and public awareness campaigns such as the Unity India Drive, Anti-terrorism Movement, and the Swachh Bharat Mission. PRSI’s affiliation with the Global Alliance of Public Relations and Communication Management and the International Public Relations Association underscores its global outreach and influence.


Dr. Ajit Pathak remarked, “The collaboration with AAFT to launch Nalanda signifies a new era of educational excellence and practical exposure for students. It aligns with PRSI’s vision of nurturing future generations with knowledge and skills critical for global leadership in public relations.”


AAFT, a leading institution in media and arts education, has been a trailblazer in the field for over 30 years, offering over 90 professional courses. Under the visionary leadership of Dr. Sandeep Marwah, AAFT has set unparalleled standards in film making, fashion, and media management. The institution is renowned for its comprehensive programs in cinema, journalism, animation, music, hospitality, and more, providing diplomas, degrees, and postgraduate degrees across various disciplines.


The establishment of Nalanda – Student’s Forum of PRSI is anticipated to become a cornerstone for academic and professional growth, fostering a new wave of skilled and ethical public relations professionals ready to lead on the global stage.

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